Festival and Events Management An International Arts and Culture Perspective
| Author/creator | Yeoman, Ian Editor |
| Format | Electronic |
| Publication Info | New York : Routledge |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Other author/creator | Robertson, Martin Editor |
| Other author/creator | Ali-Knight, Jane Editor |
| Other author/creator | Drummond, Siobhan Editor |
| Other author/creator | McMahon-Beattie, Una Editor |
| Summary | Annotation <b>Festival and Events Management: an international perspective</b>is a unique text looking at the central role of events management in the cultural, tourism and arts industries.<br /><br />With international contributions from industry and academia, the text looks at the following:<br />* Events & cultural environments<br />* Managing the arts & leisure experience<br />* Marketing, policies and strategies of art and leisure management<br /><br />Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource.<br /><br />* Provides practical applications, models and illustrations of the event management operation from a variety of international perspectives<br />* Demonstrates how to manage and market the arts and leisure experience<br />* International case studies from Europe, New Zealand, Australia and USA |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| ISBN | 9780080477701 |
| ISBN | 0080477704 (E-Book) Active Record |
| Standard identifier# | 9780080477701 |
| Stock number | 00081154 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |