Advertising Myths The Strange Half-Lives of Images and Commodities
| Author/creator | Cronin, Anne M., 1967- Author |
| Format | Electronic |
| Publication Info | New York : Routledge Florence : Taylor & Francis Group [Distributor] |
| Description | 168 p. ill 00.925 x 00.625 in. |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Subjects |
| Summary | Annotation Advertising is often portrayed negatively, as corrupting a mythically pure relationship between people and things. In Advertising MythsAnne Cronin argues that it is better understood as a 'matrix of transformation' that performs divisions in the social order and arranges classificatory regimes. Focusing on consumption controversies, Cronin contends that advertising is constituted of 'circuits of belief' that flow between practitioners, clients, regulators, consumers and academics. Controversies such as those over tobacco and alcohol advertising, she argues, distil these beliefs and articulate with programmes of social engineering aimed at altering consumption patterns. This book will be essential reading for students and academics of advertising and consumption. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2003010028 |
| ISBN | 9780415281737 |
| ISBN | 0415281733 (Trade Cloth) Active Record |
| Standard identifier# | 9780415281737 |
| Stock number | 00081154 |