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LEADER 01164cam a2200337 4500

001 ocm00012687;

005 20141212100408.0;

008 690715s1969 nyua b _000 0 engm ;

010 a| 69017106;

035 a| (Sirsi) o00012687;

035 a| (OCoLC)12687;

049 a| ERE*;

050 00 a| HF5415b| .W428 1969;

082 0 a| 658.8/008;

100 1 a| Westing, J. Howardq| (John Howard),d| 1911-=| ^A542619;

245 10 a| Modern marketing thought /c| [compiled by] J. Howard Westing [and] Gerald Albaum.;

250 a| 2d ed.;

260 a| [New York] :b| Macmillan,c| [1969];

300 a| x, 533 pages :b| illustrations ;c| 24 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Bibliographical footnotes.;

650 0 a| Marketing.=| ^A16179;

700 1 a| Albaum, Gerald S.=| ^A542620;

870 19 j| 100/1a| Westing, John Howard,d| 1911-e| ed.;

919 a| BOOK;

596 a| 1;

998 a| 4718;

999 a| HF5415 .W428 1969w| LCc| 1i| 310372000012152d| 5/6/2009f| 3/27/2009g| 1l| JGESm| JOYNERr| Ys| Yt| JGESBKu| 1/22/1986x| BOOKz| JSTACKSo| .STAFF. 0o| .STAFF. Copy Statement : c.1;

Modern marketing thought / [compiled by] J. Howard Westing [and] Gerald Albaum.

Author/creator	Westing, J. Howard, 1911-
Other author	Albaum, Gerald S.
Format	Book
Edition	2d ed.
Publication Info	[New York] : Macmillan, [1969]
Description	x, 533 pages : illustrations ; 24 cm
Subjects	Marketing.

Bibliography note	Bibliographical footnotes.
LCCN	69017106

Availability

Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF5415 .W428 1969	✔ Available	Place Hold

Modern marketing thought / [compiled by] J. Howard Westing [and] Gerald Albaum.

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