Remaking the American patient : how Madison Avenue and modern medicine turned patients into consumers

Remaking the American patient : how Madison Avenue and modern medicine turned patients into consumers / Nancy Tomes.

Author/creator	Tomes, Nancy, 1952- author.
Format	Book and Print
Publication Info	Chapel Hill : The University of North Carolina Press, [2016]
Copyright Notice	©2016
Description	xviii, 538 pages : illustrations ; 25 cm.
Subject(s)	Consumer-driven health care--United States --History. Medical care--United States --History. Medicine--United States --Marketing --History.

Series	Studies in social medicine Studies in social medicine. ^A422197
Contents	part one: The hazards of free choices : the 1920s to the 1940s: Farewell to the free trade in doctoring ; The high cost of keeping alive ; The new corner store ; The guinea pigs' revolt -- part two: Free enterprise medicine : the 1940s to the 1960s: The fourth necessity ; The MDs are off their pedestal ; A big pill to swallow -- part three: A consumers' revolution? : the 1960s to the 1990s: The patient must prescribe for the doctor ; Get ready for a new breed of patients ; Shopping mall medicine ; Medicine-chest roulette ; Conclusion: The barbarians are at the gate.
Bibliography note	Includes bibliographical references (pages 473-518) and index.
Genre/form	History.
LCCN	2015029217
ISBN	9781469622774 (hardcover ; alkaline paper)
ISBN	1469622777 (hardcover ; alkaline paper)
ISBN	(electronic book)

Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	RA416.5 .U6 T65 2016	✔ Available	Place Hold