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LEADER 01983cam a2200349 a 4500

001 ocm23733811;

003 OCoLC;

005 20141212100038.0;

008 910416s1993 ilua b 001 0 eng ;

010 a| 91003834;

020 a| 0844234575 (NTC Business Books) :c| $44.95;

020 a| 0877572178 (casebound);

035 a| (Sirsi) o23733811;

035 a| (OCoLC)23733811;

049 a| EREE;

050 00 a| HF5415.2b| .B555 1993;

082 00 a| 658.8/32| 20;

100 1 a| Blankenship, Albert Breneman,d| 1914-=| ^A92736;

245 10 a| State-of-the-art marketing research /c| A.B. Blankenship, George Edward Breen.;

300 a| xi, 579 pages :b| illustrations ;c| 25 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references and index.;

505 0 a| What is state-of-the-art marketing research? -- Basic methods of gathering information -- Two basic research systems -- Defining the marketing problem -- Preparing the research plan and proposal -- Using outside assistance -- Choosing the method of collecting data -- Selecting the sampling methods -- Developing the questionnaire -- Using focus groups -- Summarizing results -- Presenting research results -- The use of overall marketing measurements : decision making about the marketing mix -- Specific studies for specific marketing decisions -- Marketing segmentation -- Using the customer/prospect database -- Other applications for marketing firms -- Applications for advertising media.;

650 0 a| Marketing research.=| ^A17167;

700 1 a| Breen, George Edward,d| 1911-=| ^A86818;

596 a| 1;

998 a| 468766;

999 a| HF5415.2 .B555 1993w| LCc| 1i| 30372007191981d| 5/6/2009e| 10/3/1997f| 3/27/2009g| 1l| JGESm| JOYNERn| 8r| Ys| Yt| JGESBKu| 8/20/1993x| BOOKz| JSTACKSo| .STAFF. 0;

State-of-the-art marketing research / A.B. Blankenship, George Edward Breen.

Author/creator	Blankenship, Albert Breneman, 1914-
Other author	Breen, George Edward, 1911-
Format	Book
Publication Info	Chicago, Ill. : American Marketing Association ; Lincolnwood, Ill. : NTC Business Books, 1993.
Description	xi, 579 pages : illustrations ; 25 cm
Subjects	Marketing research.

Contents	What is state-of-the-art marketing research? -- Basic methods of gathering information -- Two basic research systems -- Defining the marketing problem -- Preparing the research plan and proposal -- Using outside assistance -- Choosing the method of collecting data -- Selecting the sampling methods -- Developing the questionnaire -- Using focus groups -- Summarizing results -- Presenting research results -- The use of overall marketing measurements : decision making about the marketing mix -- Specific studies for specific marketing decisions -- Marketing segmentation -- Using the customer/prospect database -- Other applications for marketing firms -- Applications for advertising media.
Bibliography note	Includes bibliographical references and index.
LCCN	91003834
ISBN	0844234575 (NTC Business Books) :
ISBN	0877572178 (casebound)

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF5415.2 .B555 1993	✔ Available	Place Hold

State-of-the-art marketing research / A.B. Blankenship, George Edward Breen.

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