Combined proceedings, 1971 Spring and Fall Conferences / Ed. by Fred C. Allvine.
| Author/creator | American Marketing Association |
| Other author | Becker, Boris W. |
| Other author | Becker, Helmut. |
| Format | Book |
| Publication Info | [Chicago], [1972] |
| Description | xxvi, 682 pages : illustrations ; 28 cm. |
| Subjects |
| Series | Series (American Marketing Association) ; no. 33 Series (American Marketing Association) ; no. 33. ^A51076 |
| General note | "Proceedings were prepared for the International Marketing Congress heldin San Francisco from April 13-15 and the Educator's [sic] Conference heldin Minneapolis from August 30- September 7... The theme for the FallManagement Conference ... [was] Relevance in Marketing: Problems, Research, Action. The theme of the International Marketing Congress was Marketingin Motion -- Where the Action Is." |
| Bibliography note | Includes bibliographies. |
| Other title | Marketing in motion. |
| Other title | Relevance in marketing. |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | HF5415 .A57549 1971 | ✔ Available | Place Hold |