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LEADER 01225cam a2200337 a 4500

001 ocm23080296;

003 OCoLC;

005 20141212095904.0;

008 910116s1991 nyua b 001 0 eng ;

010 a| 91002029;

020 a| 0070379548 :c| $22.95;

035 a| (Sirsi) o23080296;

035 a| (OCoLC)23080296;

049 a| EREE;

050 00 a| HF5415.127b| .L56 1991;

082 00 a| 658.8/022| 20;

100 1 a| Linneman, Robert E.,d| 1928-=| ^A118062;

245 10 a| Making niche marketing work :b| how to grow bigger by acting smaller /c| Robert E. Linneman, John L. Stanton, Jr.;

300 a| xii, 260 pages :b| illustrations ;c| 24 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references (p. 249-255) and index.;

650 0 a| Market segmentation.=| ^A34370;

650 0 a| Marketing research.=| ^A17167;

700 1 a| Stanton, John L.=| ^A314494;

596 a| 1;

998 a| 467383;

999 a| HF5415.127 .L56 1991w| LCc| 1i| 30372007175414d| 5/6/2009e| 11/25/1996f| 3/27/2009g| 1l| JGESm| JOYNERn| 2q| 1r| Ys| Yt| JGESBKu| 8/11/1993x| BOOKz| JSTACKSo| .STAFF. 0;

Making niche marketing work : how to grow bigger by acting smaller / Robert E. Linneman, John L. Stanton, Jr.

Author/creator	Linneman, Robert E., 1928-
Other author	Stanton, John L.
Format	Book
Publication Info	New York : McGraw-Hill, ©1991.
Description	xii, 260 pages : illustrations ; 24 cm
Subjects	Market segmentation. Marketing research.

Bibliography note	Includes bibliographical references (p. 249-255) and index.
LCCN	91002029
ISBN	0070379548 :

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF5415.127 .L56 1991	✔ Available	Place Hold

Making niche marketing work : how to grow bigger by acting smaller / Robert E. Linneman, John L. Stanton, Jr.

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