The Light Crust Doughboys Are on the Air Celebrating Seventy Years of Texas Music
| Author/creator | Dempsey, John Mark, 1954- Author |
| Other author | Greenhaw, Art Foreword by |
| Format | Electronic |
| Publication Info | Denton : University of North Texas Press College Station : Texas A&M University Press [Distributor] |
| Description | 320 p. ill 09.000 x 06.000 in. |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Subjects |
| Series | Evelyn Oppenheimer Ser. No. 2 |
| Summary | Annotation "Millions of Texans and Southwesterners have been touched over the years by the Light Crust Doughboys. From 1930 to 1952, fans faithfully tuned in to their early-morning and, later, noontime radio program, and turned out in droves to hear them play live. The Doughboys embodied the very essence of the "golden era" of radio - live performances and the dominance of programming by advertising agencies. Their radio program began as a way to sell Light Crust Flour. Their early impresario, W. Lee "Pappy" O'Daniel, quickly learned how to exploit the power of radio to influence voters, and he put that lesson to good use to become a two-time Texas governor and the model for Pappy O'Daniel in the movie, Oh Brother, Where Art Thou? But the group was more than a way to push flour; the talented musicians associated with them included Bob Wills and Milton Brown, each of whom receive credit for founding western swing."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2002004971 |
| ISBN | 9781574411515 |
| ISBN | 1574411519 (Trade Cloth) Active Record |
| Standard identifier# | 9781574411515 |
| Stock number | 00065103 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |