International Retailing
| Author/creator | Fernie, John Author |
| Format | Electronic |
| Publication Info | Bingley : Emerald Group Publishing Limited Palo Alto : ebrary, Incorporated [Distributor] |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Summary | Annotation This e-book features five papers dealing with international retailing. Themes include: international retail divestment (an examination of developments in this area in the period 1987-2003); Tesco's internationalisation and the "shocks" the company experienced in the marketplace leading to their adoption of a more vigilant approach to entering new markets; Auchan's entry into Russia; the relationship between psychic distance and offer adaption (findings from a survey indicate factors such as national culture and economic differences do not affect the degree to which retailers standardise or adapt - whilst factors such as market structure and business differences are strong predictors); finally, Cuban retailing (a look at developments in the wake of the collapse of the soviet Union) |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| ISBN | 9781845442507 |
| ISBN | 1845442504 (E-Book) Active Record |
| Standard identifier# | 9781845442507 |
| Stock number | 01326671 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |