Doing Business in a Digital World
| Author/creator | Hausman, Angela Author |
| Format | Electronic |
| Publication Info | Bingley : Emerald Group Publishing Limited |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Subjects |
| Summary | Annotation Offers a multi-national perspective on factors relating to digital technologies in business-to-business markets. Comprising ten articles in all it features the work of leading authors such as George, S. Day, S. Tamer Cavusgil, Roger J. Calantone and Robert E. Spekman. The first group of articles deals with utilization of information technology by firms as both a marketing tool and a means to manage supply chains effectively. The second group deals with different digital technologies and explores how these have been used to improve firm effectiveness. Originally published as Journal of Business & Industrial Marketing (2005, Vol.20, No.4/5) In sum, the articles provide both theoretical and practical perspectives on the use and utility of various digital technologies in creating business value. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| ISBN | 9781845443252 |
| ISBN | 184544325X (Trade Paper) Active Record |
| Stock number | 01326671 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |