Persuasive Signs The Semiotics of Advertising
| Author/creator | Beasley, Ron Author |
| Other author | Danesi, Marcel Author |
| Format | Electronic |
| Publication Info | Berlin : Mouton De Gruyter Berlin : Walter de Gruyter GmbH & Co. KG [Distributor] |
| Description | XI, 193 p. ill |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Series | Approaches to Applied Semiotics [AAS] Ser. |
| Summary | Annotation Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption. This book looks at the categories of this form of discourse from the standpoint of semiotic analysis. It deals with the signifying processes that underlie advertising messages in print, electronic, and digital form. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| ISBN | 9783110888003 |
| ISBN | 3110888009 (E-Book) Active Record |
| Standard identifier# | 9783110888003 |
| Stock number | 01287962 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |