Perspectives on Public Relations Research
| Author/creator | Moss, Danny Author |
| Other author | Vercic, Dejan Author |
| Other author | Warnaby, Gary Author |
| Format | Electronic |
| Publication Info | New York : Routledge Ipswich : Ebsco Publishing [Distributor] |
| Description | 288 p. ill |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Subjects |
| Series | Routledge Advances in Management and Business Studies |
| Summary | Annotation This book examines public relations from a variety of different perspectives: a management perspective, a rhetoric theory perspective, a practitioner perspective, a social psychology perspective and a historical perspective. The book contextualizes public relations within an international framework and compares different cultures and countries. Helping to promote a greater understanding of concepts such as what role public relations can or should play, this book describes the phenomena associated with public relations. It provides the reader with a thorough review of the practice of public relations throughout the world and attempts to pull together a useful body of knowledge that will be invaluable to all of those studying or practising in this field. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| ISBN | 9780203192924 |
| ISBN | 0203192923 (E-Book) Active Record |
| Stock number | 00081154 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |