The persona lifecycle keeping people in mind throughout product design / by John S. Pruitt, Tamara Adlin.

Author/creator Pruitt, John
Other author Adlin, Tamara.
Format Electronic
Publication InfoAmsterdam ; Boston : Elsevier : Morgan Kaufmann Publishers, an imprint of Elsevier,
Descriptionxvii, 724 p. : ill. (chiefly col.) ; 24 cm.
Supplemental ContentFull text available from Ebook Central - Academic Complete
Supplemental ContentFull text available from eBook - Computer Science 1995 - 2006
Subjects
Product management.
New products.
Research, Industrial.

SeriesThe Morgan Kaufmann series in interactive technologies
Contents The next frontier for user-centered design : making user representations more usable -- The persona lifecycle : a framework for the persona approach -- Phase 1: Family planning (planning a persona effort) -- Phase 2: Conception & gestation (creating personas) -- Phase 3: Birth & maturation (launching and communicating personas) -- Phase 4: Adulthood (using personas) -- Phase 5: Lifetime achievement and retirement (ROI and reuse of personas) -- Contributed chapters: Users, roles and personas / by Larry Constantine -- Storytelling and narrative / by Whitney Quesenbery -- Reality and design maps / by Tamara Adlin & Holly Jamesen -- Marketing versus design personas / by Bob Barlow-Busch -- Why personas work : the psychological evidence / by Jonathan Grudin -- Appendix A: G4K organizational archetype and sample persona -- Appendix B: Example personas from real projects -- Appendix C: Sample image release form.
Bibliography noteIncludes bibliographical references (p. 693-705) and indexes.
Access restrictionAvailable only to authorized users.
Technical detailsMode of access: World Wide Web
Genre/formElectronic books.
LCCN 2006000795
ISBN0125662513 (pbk. : alk. paper)
ISBN9780125662512 (pbk. : alk. paper)

Availability

Library Location Call Number Status Item Actions
Electronic Resources ✔ Available