Tools

LEADER 01405pam a2200385 a 4500

001 ocm27034959;

003 OCoLC;

005 20141212095600.0;

008 921028s1993 nyua b 001 0 eng ;

010 a| 92038941;

020 a| 002910405X;

035 a| (Sirsi) o27034959;

035 a| (OCoLC)27034959;

040 a| DLCc| DLCd| EREd| UtOrBLW;

043 a| n-us---;

049 a| EREE;

050 00 a| HF6161.F616b| F67 1993;

082 00 a| 659.1/132| 20;

100 1 a| Forker, Olan D.=| ^A309473;

245 10 a| Commodity advertising :b| the economics and measurement of generic programs /c| Olan D. Forker and Ronald W. Ward.;

300 a| x, 294 pages :b| illustrations ;c| 24 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references (p. 275-285) and index.;

650 0 a| Advertisingx| Foodz| United States.=| ^A408081;

650 0 a| Generic productsz| United States.=| ^A143523;

650 0 a| Advertisingx| Brand name productsz| United States.=| ^A381214;

700 1 a| Ward, Ronald W.=| ^A250601;

919 a| BOOK;

596 a| 1;

998 a| 464719;

999 a| HF6161.F616 F67 1993w| LCc| 1i| 30372007048967d| 1/8/2010e| 6/4/1996l| JGESm| JOYNERn| 3q| 1r| Ys| Yt| JGESBKu| 6/4/1993x| BOOKz| JSTACKSo| .STAFF. 0;

Commodity advertising : the economics and measurement of generic programs / Olan D. Forker and Ronald W. Ward.

Author/creator	Forker, Olan D.
Other author	Ward, Ronald W.
Format	Book
Publication Info	New York : Lexington Books, ©1993.
Description	x, 294 pages : illustrations ; 24 cm
Subjects	Advertising--Food. --United States. Generic products--United States. Advertising--Brand name products. --United States. Advertising--Food. --United States. --Case studies.

Bibliography note	Includes bibliographical references (p. 275-285) and index.
LCCN	92038941
ISBN	002910405X

Availability

Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF6161.F616 F67 1993	✔ Available	Place Hold

Commodity advertising : the economics and measurement of generic programs / Olan D. Forker and Ronald W. Ward.

Click here for more information about this title

Availability