Communicator-in-chief how Barack Obama used new media technology to win the White House / edited by John Allen Hendricks and Robert E. Denton, Jr.

SeriesLexington studies in political communication
Lexington studies in political communication.
Contents Political campaigns and communicating with the electorate in the twenty-first century / John Allen Hendricks, Robert E. Denton, Jr. -- Gadgets, gismos, and the Web 2.0 election / Jenn Burleson Mackay -- "RT @BarackObama We just made history": Twitter and the 2008 presidential election / Frederic I. Solop -- Who wants to be my friend? Obama, youth. and social networks in the 2008 campaign / Jody C. Baumgartner, Jonathan S. Morris -- My fellow blogging Americans: Weblogs and the race for the White House / Nancy Snow -- Obama and Obama Girl: YouTube, viral videos, and the 2008 presidential campaign / Larry Powell -- E-mail and electoral fortunes: Obama's campaign Internet insurgency / Brandon C. Waite -- Game ON: video games and Obama's race to the White House / Eric E. Otenyo -- Political campaigns in the twenty-first century: implications of new media technology / Melissa M. Smith.
Bibliography noteIncludes bibliographical references and index.
Access restrictionAvailable only to authorized users.
Technical detailsMode of access: World Wide Web
Source of descriptionDescription based on print version record and CIP data provided by publisher; resource not viewed.
Issued in other formPrint version: Communicator-in-chief Lanham : Lexington Books, c2010. 9780739141052 (cloth : alk. paper)
Genre/formElectronic books.
LCCN 2021678506
ISBN9780739141076 ebook

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