Storytelling-Case Archetype Decoding and Assignment Manual (SCADAM) / by Arch G. Woodside, Boston College, USA, Suresh C. Sood, University of Technology Sydney, Australia.
| Author/creator | Woodside, Arch G. |
| Other author | Sood, Suresh C. |
| Format | Electronic |
| Edition | First edition. |
| Publication Info | United Kingdom : Emerald, [2016] |
| Description | xi, 376 pages : illustrations ; 24 cm. |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Supplemental Content | Full text available from eBooks on EBSCOhost |
| Subjects |
| Series | Advances in culture, tourism and hospitality research, 1871-3173 ; volume 11 Advances in culture, tourism and hospitality research ; v. 11. ^A1011547 |
| Contents | Theory of brand enabling archetype enactment by consumer -- Literature review -- Method : story listening and collection -- Archetype processing and story analysis -- Creator archetype -- Every person archetype -- Explorer archetype -- Hero archetype -- Innocent archetype -- Jester archetype -- Lover archetype -- Magician archetype -- Outlaw archetype -- Ruler archetype -- Sage archetype -- Shadow archetype -- Caregiver archetype -- Theory refinement, implications, and conclusions. |
| Bibliography note | Includes bibliographical references (pages 361-376) |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2018419958 |
| ISBN | 9781785602177 (hardcover) |
| ISBN | 1785602179 (hardcover) |
| ISBN | (ebook) |
| ISBN | (ebook) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | ✔ Available |