/LC.GIF&client=easterncarolinaedu)
#Hooked : why cute sells... and other marketing magic that we just can't resist / Patrick Fagan.
| Author/creator | Fagan, Patrick, 1987- author. |
| Format | Book |
| Edition | 1 Edition. |
| Publication | Harlow, England ; New York : Pearson, 2016. |
| Description | xv, 191 pages ; 24 cm |
| Subjects |
| Contents | About the author -- Thanks and acknowledgements -- Let's get hooked -- An introduction -- The science of communication -- The brain -- Invite attention -- Primal -- Affective -- Self-relevant -- Surprising -- Ignite thinking -- Mystery -- Ease -- Narrative -- Incite action -- Memory -- Autopilot -- Priming -- Putting it to use -- Your kit for crafting the perfect communication -- The psych of like -- Direct mail -- In the office -- Test, test, test -- Conclusion. |
| LCCN | 2015041626 |
| ISBN | 9781292074429 (pbk.) |
| ISBN | 1292074426 (pbk.) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | HB74 .P8 F34 2016 | ✔ Available | Place Hold |