The Marketing Performance Code Strategies and Technologies to Build and Measure Business Success
| Other author | Roetzer, Paul |
| Format | Electronic |
| Publication Info | Hoboken : John Wiley & Sons, Incorporated |
| Description | 256 p. 23.700 x 015.200 cm. |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Subjects |
| Summary | Annotation The marketing industry is advancing at an unprecedented rate, creating seemingly insurmountable gaps in marketing talent, technology and strategy. At a time when marketers face increasing pressure to connect every dollar spent to bottom-line results, they are largely underprepared and underperforming. But with obstacles come opportunities. 'The Marketing Performance Blueprint' is a modern marketers guide to maximise return on investment through hybrid talent, advanced technology and inbound strategy. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| ISBN | 9781118883433 |
| ISBN | 1118883438 (Trade Cloth) Active Record |
| Standard identifier# | 9781118883433 |
| Stock number | 00028608 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |