ECU Libraries Catalog

The base of the pyramid promise : building businesses with impact and scale / Ted London.

Author/creator London, Ted, 1963-
Format Electronic and Book
Publication InfoStanford, California : Stanford Business Books, an imprint of Stanford University Press, [2016].
Descriptionxiii, 218 pages : illustrations ; 24 cm
Supplemental Content Full text available from Ebook Central - Academic Complete
Subject(s)
Contents Impact enterprise for the base of the pyramid -- Enabling business model innovation -- Building for scale -- Mutual value creation -- Creating a partnership ecosystem -- Collaborative interdependence -- Making the promise a reality.
Bibliography noteIncludes bibliographical references (pages 189-211) and index.
Access restrictionAvailable only to authorized users.
Technical detailsMode of access: World Wide Web
Genre/formElectronic books.
LCCN 2015014934
ISBN9780804791489 (cloth : alk. paper)

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