Tools

LEADER 02371cam a22004694a 4500

001 ssj0000413459;

003 WaSeSS;

005 20190313051101.0;

006 m d ;

007 cr n ;

008 091217s2010 caua sb 001 0 eng d;

010 a| 2009052985;

020 a| 9780804768955 (cloth : alk. paper);

020 a| 9780804768962 (pbk. : alk. paper);

035 a| (WaSeSS)ssj0000413459;

040 a| CSt/DLCc| DLCd| DLCd| WaSeSS;

042 a| pcc;

043 a| n-us---;

049 a| EREEa| NEHH;

050 00 a| JK2281b| .A26 2010;

082 00 a| 324.709732| 22;

100 1 a| Abrajano, Marisa,d| 1977-=| ^A1060710;

245 10 a| Campaigning to the new American electorateh| [electronic resource] :b| advertising to Latino voters /c| Marisa A. Abrajano.;

260 a| Stanford, Calif. :b| Stanford University Press,;

300 a| x, 198 p. :b| ill. ;c| 24 cm.;

504 a| Includes bibliographical references (p. 179-190) and index.;

505 0 a| Campaigning to a changing American electorate -- A theory of information-based advertising -- Campaigning to ethnic and racial minorities in the U.S. -- Candidates' advertising strategies -- Advertising effects on the Latino vote -- The consequences of an information-based advertising strategy -- The future of ethnically targeted campaigns -- Epilogue : the 2008 campaigns.;

506 a| Available only to authorized users.;

538 a| Mode of access: World Wide Web;

650 0 a| Advertising, Politicalz| United States.=| ^A185915;

650 0 a| Political campaignsz| United States.=| ^A36441;

650 0 a| Hispanic Americansx| Politics and government.=| ^A233999;

655 0 a| Electronic books.=| ^A491897;

856 40 z| Full text available from Ebook Central - Academic Completeu| https://ebookcentral.proquest.com/lib/eastcarolina/detail.action?docID=547310;

949 a| CLICK ON WEB ADDRESSw| ASISh| JOYNER188;

949 a| CLICK ON WEB ADDRESSw| ASISh| HSL77;

949 a| CLICK ON WEB ADDRESSw| ASISh| JMUSIC60;

596 a| 1 3 4;

998 a| 4608791;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 4608791-1001l| JNETm| JOYNERr| Ys| Yt| JNESSBKu| 1/15/2017x| EBOOKz| JERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 4608791-2001l| HSLELECm| HSLr| Ys| Yt| HEBKu| 1/15/2017x| EBOOKz| HERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 4608791-3001l| MNETm| JMUSICr| Ys| Yt| MNESSBKu| 1/15/2017x| EBOOKz| JERESOURCE;

Campaigning to the new American electorate advertising to Latino voters / Marisa A. Abrajano.

Author/creator	Abrajano, Marisa, 1977-
Format	Electronic
Publication Info	Stanford, Calif. : Stanford University Press,
Description	x, 198 p. : ill. ; 24 cm.
Supplemental Content	Full text available from Ebook Central - Academic Complete
Subjects	Advertising, Political--United States. Political campaigns--United States. Hispanic Americans--Politics and government.

Contents	Campaigning to a changing American electorate -- A theory of information-based advertising -- Campaigning to ethnic and racial minorities in the U.S. -- Candidates' advertising strategies -- Advertising effects on the Latino vote -- The consequences of an information-based advertising strategy -- The future of ethnically targeted campaigns -- Epilogue : the 2008 campaigns.
Bibliography note	Includes bibliographical references (p. 179-190) and index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2009052985
ISBN	9780804768955 (cloth : alk. paper)
ISBN	9780804768962 (pbk. : alk. paper)

Availability

Library	Location	Call Number	Status	Item Actions
	Electronic Resources	Access Content Online	✔ Available

Campaigning to the new American electorate advertising to Latino voters / Marisa A. Abrajano.

Click here for more information about this title

Availability