| Contents |
Vol. 1. Candidates, campaigns, and political power. Trending politics: comparing political information flows in social media and traditional media / Leticia Bode -- What campaigns become as social media become the infrastructure of political communication / G.R. Boynton, Huyen T.T. Le, Yelena Mejova, M. Zubair Shafiq, and Padmini Srinivasan -- Facebook in presidential elections: status of effects / Caleb T. Carr, Rebecca A. Hayes, Andrew D. Smock, and Paul J. Zube -- From home-style to Twitter-style: how personal, district, and campaign characteristics affect House candidates' Twitter-style / Heather K. Evans and Savannah L. Sipole -- Gender, U.S. House campaigns, and the Twitterverse / Melinda Mueller, Matthew Cain, Mariah Wallace, and Samantha Sarich -- Issue coverage on Twitter: evidence from two 2014 Senate races / Shamira Gelbman -- Social media use in U.S. Senate campaigns: initial tactics with Twitter / Joan L. Conners -- Candidate ethos through social media / Misty L. Knight -- Mexican elections travel to social media: how citizens participated through YouTube, Facebook, and Twitter / José Luis López Aguirre and Santiago Betancourt González -- Who sees what?: individual exposure to political information via social media / Leticia Bode -- How many people saw your tweet?: network density among Twitter followers / G.R. Boynton, Morgan Brittain, Kendal Corkle, Ryan Hall, Mitchell Khader, Thomas Panther, Brian Parks, Ryan C. Shellady, and Rachel Zuckerman -- You have how many followers? / G.R. Boynton, Morgan Brittain, Kendal Corkle, Ryan Hall, Devon Jensen, Mitchell Khader, Thomas Panther, Brian Parks, Ryan C. Shellady, and Rachel Zuckerman -- The influence of political intergroup differences and social media use on political discussion and polarization / Paul M. Haridakis, Mei-Chen Lin, and Gary Hanson -- Comparing social media use and political engagement: toward a valid measurement strategy / Ozan Kuru and Josh Pasek -- |
| Abstract |
"The last decade has seen dramatic changes in the U.S. political process. The advent of social media and other new forms of expression have enabled an unprecedented number of citizens to enter the political arena by expressing their opinions about issues and candidates in ways that can influence untold numbers of voters and officials. But the vast majority of politicians have not fully grasped how social media has fundamentally changed the process of communication or adjusted to the dramatic shift in political power that is taking place. Written by experts on the intersections of politics, public opinion, and popular culture, this book examines how new media have brought political "power to the people" like never before, provided new channels through which politicians communicate and attempt to influence public opinion, and caused a game-changing shift in political power. Volume one focuses on how savvy politicians are learning to communicate in new ways via new media in order to enhance their political appeal. The second volume examines the various ways in which individuals or groups who use new/social media are affecting voters' decisions, applying pressure to elected or appointed officials, and influencing the direction of the country." -- Publisher's description |
