Money games profiting from the convergence of sports and entertainment / David M. Carter.

Author/creator Carter, David M., 1964-
Format Electronic
Publication InfoStanford, Calif. : Stanford University Press,
Descriptionxi, 290 p. ; 24 cm.
Supplemental ContentFull text available from Ebook Central - Academic Complete
Subjects

Contents Television content -- Video gaming -- Athlete branding -- The Internet -- Mobile technology -- Gambling -- Sports anchored development -- Venue technology -- Corporate marketing.
Bibliography noteIncludes bibliographical references and index.
Access restrictionAvailable only to authorized users.
Technical detailsMode of access: World Wide Web
Genre/formElectronic books.
LCCN 2010012010
ISBN9780804759557 (cloth : alk. paper)

Availability

Library Location Call Number Status Item Actions
Electronic Resources Access Content Online ✔ Available