Managing the president's message the White House communications operation / Martha Joynt Kumar.

Author/creator Kumar, Martha Joynt
Format Electronic
Publication InfoBaltimore : Johns Hopkins University Press,
Descriptionxxxii, 345 p. : ill. ; 24 cm.
Supplemental ContentFull text available from Ebook Central - Academic Complete
Subjects

Contents Creating an effective communications operation -- The communications operation of President Bill Clinton -- The communications operations of President George W. Bush -- White House communications advisers -- The press secretary to the President -- The gaggle and the daily briefing -- Presidential press conferences -- Managing the message.
Bibliography noteIncludes bibliographical references (p. [307]-332) and index.
Access restrictionAvailable only to authorized users.
Technical detailsMode of access: World Wide Web
Genre/formElectronic books.
LCCN 2006037724
ISBN9780801886522 (hardcover : alk. paper)
ISBN080188652X (hardcover : alk. paper)

Availability

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Electronic Resources Access Content Online ✔ Available