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010 a| 2009049643;

020 a| 9780804761628 (cloth : alk. paper);

020 a| 0804761620 (cloth : alk. paper);

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100 1 a| Russo, Michael V.=| ^A1307565;

245 10 a| Companies on a missionh| [electronic resource] :b| entrepreneurial strategies for growing sustainably, responsibly, and profitably /c| Michael V. Russo ; with a foreword by L. Hunter Lovins.;

260 a| Stanford, Calif. :b| Stanford Business Books,;

300 a| xiv, 256 p. :b| ill. ;c| 24 cm.;

504 a| Includes bibliographical references and index.;

505 0 a| Capitalizing on an underground consumer movement -- The opportunity : social movements meet the marketplace -- Turning distinctiveness into market acceptance : the mission-driven difference -- Creating and communicating the brand : from customers' values to customer value -- Crafting the mission-driven organization : the human dimension -- Everybody talkin' bout heaven ain't goin' there : building credibility and avoiding scandals -- Learning from the leading edge : lessons for mainstream businesses -- Values clusters : Portland and other hotbeds of mission-driven companies -- Growing pains : asking difficult questions -- Bringing it all together : taking stock, looking ahead.;

506 a| Available only to authorized users.;

538 a| Mode of access: World Wide Web;

650 0 a| Social responsibility of businessz| United States.=| ^A272971;

650 0 a| Small businessz| United Statesx| Management.=| ^A104592;

650 0 a| Business planningz| United States.=| ^A404626;

650 0 a| Business ethicsz| United States.=| ^A221829;

655 0 a| Electronic books.=| ^A491897;

856 40 z| Full text available from Ebook Central - Academic Completeu| https://ebookcentral.proquest.com/lib/eastcarolina/detail.action?docID=534172;

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Companies on a mission entrepreneurial strategies for growing sustainably, responsibly, and profitably / Michael V. Russo ; with a foreword by L. Hunter Lovins.

Author/creator	Russo, Michael V.
Format	Electronic
Publication Info	Stanford, Calif. : Stanford Business Books,
Description	xiv, 256 p. : ill. ; 24 cm.
Supplemental Content	Full text available from Ebook Central - Academic Complete
Subjects	Social responsibility of business--United States. Small business--United States. --Management. Business planning--United States. Business ethics--United States.

Contents	Capitalizing on an underground consumer movement -- The opportunity : social movements meet the marketplace -- Turning distinctiveness into market acceptance : the mission-driven difference -- Creating and communicating the brand : from customers' values to customer value -- Crafting the mission-driven organization : the human dimension -- Everybody talkin' bout heaven ain't goin' there : building credibility and avoiding scandals -- Learning from the leading edge : lessons for mainstream businesses -- Values clusters : Portland and other hotbeds of mission-driven companies -- Growing pains : asking difficult questions -- Bringing it all together : taking stock, looking ahead.
Bibliography note	Includes bibliographical references and index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2009049643
ISBN	9780804761628 (cloth : alk. paper)
ISBN	0804761620 (cloth : alk. paper)

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Library	Location	Call Number	Status	Item Actions
	Electronic Resources	Access Content Online	✔ Available

Companies on a mission entrepreneurial strategies for growing sustainably, responsibly, and profitably / Michael V. Russo ; with a foreword by L. Hunter Lovins.

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