Essentials of health care marketing / Eric N. Berkowitz.
| Author/creator |
Berkowitz, Eric N. author. |
| Format | Book and Print |
| Edition | Fourth edition. |
| Publication Info | Burlington, MA : Jones & Bartlett Learning, [2017] |
| Description | xvi, 592 pages : illustrations ; 23 cm |
| Subject(s) |
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| Contents | The meaning of marketing -- Marketing strategy -- The environment of marketing strategy -- Buyer behavior -- Marketing research -- Market segmentation -- Developing customer loyalty -- Product strategy -- Price -- Distribution -- Promotion -- Advertising -- Sales and sales management -- Controlling and monitoring. |
| Abstract | The Healthcare Industry continues to undergo enormous changes with new laws and policies, fresh innovations, and an increasingly educated health consumer. Essentials of Health Care Marketing, Fourth Edition explores the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must adapt in response to the changing environmental forces that are unique to this market. |
| Bibliography note | Includes bibliographical references and index. |
| LCCN | 2016024295 |
| ISBN | 9781284094312 paperback |
| ISBN | 1284094316 paperback |
Available Items
| Library | Location | Call Number | Status | Item Actions | |
| Laupus | Books - Stacks | W 74.1 B513E 2017 | ✔ Available | Place Hold |