Achieving success through innovation : cases and insights from the hospitality, travel, and tourism industry / Cathy A. Enz, Sheryl E. Kimes, Judy A. Siguaw, Rohit Verma, and Kate Walsh ; edited by Glenn Withiam.
| Author/creator | Enz, Cathy A., 1956- author. |
| Format | Book |
| Edition | First edition. |
| Publication | New York, NY : Business Expert Press, 2016. |
| Description | x, 200 pages ; 23 cm. |
| Subjects |
| Other author/creator | Kimes, Sheryl E., author. |
| Other author/creator | Siguaw, Judy A., author. |
| Other author/creator | Verma, Rohit author. |
| Other author/creator | Walsh, Kate, author. |
| Other author/creator | Withiam, Glenn, editor. |
| Series | Service systems and innovations in business and society collection, 2326-2699 Service systems and innovations in business and society collection. 2326-2699 ^A1192958 |
| Contents | The nature of innovation -- Improving the customer experience -- Better human resources for improved operations -- Sustainability innovation -- Applying technology for corporate success -- Innovative restaurant concepts -- Lodging concept innovation -- Strategic intermediation -- Achieving success through innovation. |
| Bibliography note | Includes bibliographical references and index. |
| ISBN | 1631570439 (paperback) |
| ISBN | 9781631570438 (paperback) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | TX911.3.M27 E558 2016 | ✔ Available | Place Hold |