Starting a business from home choosing a business, getting online, reaching your market and making a profit / Colin Barrow.
| Author/creator | Barrow, Colin |
| Format | Electronic |
| Publication Info | Philadelphia : Kogan Page Limited, |
| Description | p. cm. |
| Supplemental Content | Full text available from Entrepreneurship Database |
| Subjects |
| Contents | Finding the right business opportunity. Product or service; classic ways into business; employing other people's ideas; buying a business -- Picking the right business for you. Do you have what it takes? Is the business right for you? -- Researching the market. Understanding customers; segmenting markets; analysing competitors; carrying out diy research -- Business ownership and title issues. Deciding on ownership; naming your venture; intellectual property matters -- Operating from home. Sizing up your space needs; checking out the rules; equipping for work; finding suppliers; insuring essentials; planning your daily life -- Keeping the communication lines open. Telephone systems; mailroom matters; computers: the vital tool; security and back-up systems -- Bringing your product to market. Deciding on your product or service range; promotion and advertising; pricing; distribution and selling; marketing legals -- Building and using your website. Website basics; getting seen; designing your website -- Doing the numbers. Keeping the books; the business accounting reports; understanding the numbers; computing taxes -- Raising the money. Estimating financing needs; using your own resources; borrowing money; getting an investor; free money -- Preparing a business plan. Why you need a business plan; contents of the plan; tips on communicating the plan -- Taking on employees. Recruitment and selection; managing employees; legal issues in employing people -- Growing profitably. Optimizing resources; improving profit margins; bumping up sales -- Starting up overseas. Choosing a business-friendly country; researching international markets; money matters. |
| General note | Includes index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2007048614 |
| ISBN | 9780749451943 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |