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010 a| 2013019411;

020 a| 9781118748893 (pdf);

020 a| 9781118748763 (epub);

020 a| 9781118748664 (mobipocket);

020 z| 9781119953388 (pbk.);

035 a| (WaSeSS)ssj0000981882;

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049 a| EREEa| NEHH;

050 00 a| HG4028.V3;

082 00 a| 658.8/022| 23;

100 1 a| McDonald, Malcolm.=| ^A288181;

240 10 a| Marketing due diligence.=| ^A288181;

245 10 a| Marketing and financeh| [electronic resource] :b| creating shareholder value /c| Malcolm McDonald, Brian D. Smith, Keith Ward.;

250 a| 2nd editionb| Revision of the author's Marketing due diligence.;

260 a| Hoboken :b| Wiley,c| 2013.;

300 a| 1 online resource.;

504 a| Includes bibliographical references and index.;

505 0 a| Foreword for second edition -- Foreword from first edition / by Sir Michael Perry, GBE -- List of figure -- List of tables -- What is marketing due diligence? -- Chapter title to be added when title of book is decided[sh1] -- A process of marketing due diligence -- The implications of implementing marketing due diligence -- The marketing due diligence diagnostic process -- Assessing market risk -- Afterword: what to do now -- References and further reading.;

506 a| Available only to authorized users.;

538 a| Mode of access: World Wide Web;

588 a| Description based on print version record and CIP data provided by publisher.;

650 0 a| Corporationsx| Valuation.=| ^A112123;

650 0 a| Corporationsx| Investor relations.=| ^A143262;

650 0 a| Stocksx| Marketing.=| ^A24839;

650 0 a| Stocksx| Prices.=| ^A65537;

650 0 a| Economic value added.=| ^A406549;

650 0 a| Risk assessment.=| ^A221641;

655 0 a| Electronic books.=| ^A491897;

700 1 a| Smith, Brian D.q| (Brian David),d| 1961-=| ^A1301518;

700 1 a| Ward, Keith,d| 1949-=| ^A871514;

776 08 i| Print version:a| McDonald, Malcolm.t| Marketing and finance.d| Hoboken : Wiley, 2013z| 9781119953388w| (DLC) 2013018235;

856 40 z| Full text available from Ebook Central - Academic Completeu| https://ebookcentral.proquest.com/lib/eastcarolina/detail.action?docID=1398205;

949 a| CLICK ON WEB ADDRESSw| ASISh| JOYNER188;

949 a| CLICK ON WEB ADDRESSw| ASISh| HSL77;

949 a| CLICK ON WEB ADDRESSw| ASISh| JMUSIC60;

596 a| 1 3 4;

998 a| 4546535;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 4546535-1001l| JNETm| JOYNERr| Ys| Yt| JNESSBKu| 9/23/2016x| EBOOKz| JERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 4546535-2001l| HSLELECm| HSLr| Ys| Yt| HEBKu| 9/23/2016x| EBOOKz| HERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 4546535-3001l| MNETm| JMUSICr| Ys| Yt| MNESSBKu| 9/23/2016x| EBOOKz| JERESOURCE;

Marketing and finance creating shareholder value / Malcolm McDonald, Brian D. Smith, Keith Ward.

Author/creator	McDonald, Malcolm
Other author	Smith, Brian D. (Brian David), 1961-
Other author	Ward, Keith, 1949-
Format	Electronic
Edition	2nd edition Revision of the author's Marketing due diligence.
Publication Info	Hoboken : Wiley, 2013.
Description	1 online resource.
Supplemental Content	Full text available from Ebook Central - Academic Complete
Subjects	Corporations--Valuation. Corporations--Investor relations. Stocks--Marketing. Stocks--Prices. Economic value added. Risk assessment.

Uniform title	Marketing due diligence.
Contents	Foreword for second edition -- Foreword from first edition / by Sir Michael Perry, GBE -- List of figure -- List of tables -- What is marketing due diligence? -- Chapter title to be added when title of book is decided[sh1] -- A process of marketing due diligence -- The implications of implementing marketing due diligence -- The marketing due diligence diagnostic process -- Assessing market risk -- Afterword: what to do now -- References and further reading.
Bibliography note	Includes bibliographical references and index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Source of description	Description based on print version record and CIP data provided by publisher.
Issued in other form	Print version: McDonald, Malcolm. Marketing and finance. Hoboken : Wiley, 2013 9781119953388
Genre/form	Electronic books.
LCCN	2013019411
ISBN	9781118748893 (pdf)
ISBN	9781118748763 (epub)
ISBN	9781118748664 (mobipocket)

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Marketing and finance creating shareholder value / Malcolm McDonald, Brian D. Smith, Keith Ward.

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