People, Preferences and Prices Sequencing the Economic Genome of the Consumer Mind
| Author/creator | Galanter, Eugene Author |
| Other author | Moskowitz,Howard Author |
| Other author | Silcher,Matthias Author |
| Format | Electronic |
| Publication Info | Oak Park : Bentham Science Publishers |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Summary | Annotation This book explores a variety of topics that fall in the realm of psychological and behavioral economics. It demonstrates to the reader how to perform straightforward experiments in order to understand how people think about the economic aspects of their daily lives.Behavioral economics is a 'hot new area' of economics and consumer psychology. This book provides a comprehensive guide on consumer research and the types of results required. These approaches are spreading further around the globe, thanks to the work of Dr. Howard Moskowitz, one of the authors of this book, and the incredible success of Selling Blue Elephants. In other words, the book is just slightly ahead of a sea change in consumer research, and may be one of the 'tipping points'. (Coincidentally, Malcolm Gladwell, the bestselling author, is a great admirer of Dr. Moskowitz) |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| ISBN | 9781608052493 |
| ISBN | 1608052494 (E-Book) Active Record |
| Standard identifier# | 9781608052493 |
| Stock number | 01479942 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |