Ethnography at work / Brian Moeran.

Author/creator Moeran, Brian, 1944-
Format Electronic
Publication InfoNew York : Berg,
Descriptionxi, 152 p. ; 23 cm.
Supplemental ContentFull text available from Ebook Central - Academic Complete
Subjects

Contents The case -- It's in the name-- The theories -- Follow the money -- Advertising talk -- Impression management -- Constraints and creativity -- In search of the other -- Ethnography at work.
Bibliography noteIncludes bibliographical references (p. 129-150) and index.
Access restrictionAvailable only to authorized users.
Technical detailsMode of access: World Wide Web
Genre/formElectronic books.
LCCN 2006017171
ISBN9781845204976 (cloth)
ISBN1845204972 (cloth)

Availability

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Electronic Resources Access Content Online ✔ Available