/LC.GIF&client=easterncarolinaedu)
Seducing the subconscious the psychology of emotional influence in advertising / Robert Heath.
| Author/creator | Heath, Robert, 1947- |
| Format | Electronic |
| Publication Info | Chichester, West Sussex ; Hoboken, NJ : Wiley, |
| Description | p. cm. |
| Supplemental Content | Full text available from Ebook Central - Public Library Complete |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Subjects |
| Abstract | "Seducing the Subconscious reveals how this brave new advertising world works, using illustrative examples of advertising campaigns that have been hugely successful without anyone quite being able to recall what they were trying to communicate"-- Provided by publisher. |
| Bibliography note | Includes bibliographical references and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2011043014 |
| ISBN | 9780470974889 (hardback) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | ✔ Available |