Rating the Audience The Business of Media
| Author/creator | Balnaves, Mark Author |
| Other author | O'Regan,Tom Author |
| Other author | Goldsmith,Ben Author |
| Format | Electronic |
| Publication Info | New York : Bloomsbury Publishing London : Bloomsbury Publishing Plc [Distributor] |
| Description | 224 p. ill 09.700 x 06.310 in. |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Subjects |
| Summary | Annotation Knowing, measuring and understanding media audiences have become a multi-billion dollar business. But the convention that underpins that business, audience ratings, is in crisis. Rating the Audienceis the first book to show why and how audience ratings research became a convention, an agreement, and the first to interrogate the ways that agreement is now under threat.Taking a historical approach, the book looks at the evolution of audience ratings and the survey industry. It goes on to analyse today's media environment, looking at the role of the internet and the increased difficulties it presents for measuring audiences. The book covers all the major players and controversies, such as facebook's privacy rulings and Google's alliance with Nielsen.Offering the first really comparative study, it will be critical for media students and professionals. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| ISBN | 9781849663427 |
| ISBN | 1849663424 (Trade Cloth) Active Record |
| Standard identifier# | 9781849663427 |
| Stock number | 00144959 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |