/LC.GIF&client=easterncarolinaedu)
The price advantage / Walter L. Baker, Michael V. Marn, Craig C. Zawada.
| Author/creator | Baker, Walter L. |
| Other author | Marn, Michael V. |
| Other author | Zawada, Craig C. |
| Format | Electronic |
| Edition | 2nd ed. |
| Publication Info | Hoboken, N.J. : Wiley, |
| Description | xviii, 366 p. : ill. ; 24 cm. |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Subjects |
| Series | Wiley finance Wiley finance series. ^A517226 |
| Contents | Introduction -- Components of pricing excellence -- Transactions -- Customer value -- Market strategy -- Pricing infrastructure -- Postmerger pricing -- Price wars -- Legal degrees of freedom -- Lifecycle pricing -- Pricing architecture -- Complexity management -- Tailored value -- Software and information products -- Pricing transformation -- The Monnarch battery case. |
| Bibliography note | Includes bibliographical references and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2009051243 |
| ISBN | 9780470481776 (cloth) |
| ISBN | 0470481773 (cloth) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |