Lifestyle market segmentation / Ronald D. Michman.

Author/creator Michman, Ronald D.
Format Book
Publication InfoNew York : Praeger, 1991.
Descriptionxii, 220 pages : illustrations ; 25 cm
Subjects
Market segmentation--United States.
Consumers' preferences--United States.
Consumer behavior--United States.
Lifestyles--United States.

Contents Market segmentation concepts -- Identifying market differences -- Market segmentation strategies -- Group dynamics and purchasing influence -- Target markets : singles, teens, and elderly -- Target markets : social class and ethnic groups -- Lifestyles and decision making -- Purchasing behavior -- Changing values and lifestyles.
Bibliography noteIncludes bibliographical references (p.[209]-216) and index.
LCCN 90024530
ISBN0275931595 (alk. paper)

Availability

Library Location Call Number Status Item Actions
Joyner General Stacks HF5415.127.M53 1991 ✔ Available Place Hold