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LEADER 01355cam a2200385 a 4500

001 ocm19885837;

003 OCoLC;

005 20141212092624.0;

008 890523s1990 nyua b 001 0 eng ;

010 a| 89034951;

020 a| 0024218219;

035 a| (Sirsi) o19885837;

035 a| (OCoLC)19885837;

040 a| DLCc| DLCd| EREd| UtOrBLW;

049 a| EREE;

050 00 a| HF5415.2b| .T83 1990;

082 00 a| 658.8/32| 20;

100 1 a| Tull, Donald S.=| ^A74768;

245 10 a| Marketing research :b| measurement & method : a text with cases /c| Donald S. Tull, Del I. Hawkins.;

250 a| 5th ed.;

300 a| xxii, 836 pages :b| illustrations ;c| 24 cm.;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

490 1 a| Macmillan series in marketing;

504 a| Includes bibliographical references and indexes.;

650 0 a| Marketing research.=| ^A17167;

650 0 a| Marketing researchv| Case studies.=| ^A1005305;

700 1 a| Hawkins, Del I.=| ^A551323;

830 0 a| Macmillan series in marketing.=| ^A287223;

919 a| BOOK;

596 a| 1;

998 a| 438774;

999 a| HF5415.2 .T83 1990w| LCc| 1i| 30372006637380d| 5/6/2009e| 5/9/1996f| 3/27/2009g| 1l| JGESm| JOYNERn| 3r| Ys| Yt| JGESBKu| 11/6/1992x| BOOKz| JSTACKSo| .STAFF. 0;

Marketing research : measurement & method : a text with cases / Donald S. Tull, Del I. Hawkins.

Author/creator	Tull, Donald S.
Other author	Hawkins, Del I.
Format	Book
Edition	5th ed.
Publication Info	New York : Macmillan ; London : Collier Macmillan, ©1990.
Description	xxii, 836 pages : illustrations ; 24 cm.
Subjects	Marketing research. Marketing research--Case studies.

Series	Macmillan series in marketing Macmillan series in marketing. ^A287223
Bibliography note	Includes bibliographical references and indexes.
LCCN	89034951
ISBN	0024218219

Availability

Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF5415.2 .T83 1990	✔ Available	Place Hold

Marketing research : measurement & method : a text with cases / Donald S. Tull, Del I. Hawkins.

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