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The marketing pathfinder key concepts and cases for marketing strategy and decision making / David Stewart and Michael Saren.
| Author/creator | Stewart, David, 1948- |
| Other author | Saren, Michael. |
| Format | Electronic |
| Publication Info | Chichester, West Sussex, United Kingdom : Wiley, 2014. |
| Description | 1 online resource. |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Subjects |
| Abstract | "This book features a unique blend of core concepts and brief, international case studies in marketing. Each chapter presents a set of core concepts, frameworks, and tools, followed by five or more short, lively international case studies illustrating how the concepts and tools can be applied in the real world. The case studies are specifically designed to encourage readers to pursue additional independent research and to encourage them to articulate and defend their decisions. Throughout, the emphasis is on the reader as a marketing professional in the thick of it and responsible for the decisions they make"-- Provided by publisher. |
| Bibliography note | Includes bibliographical references and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Source of description | Description based on print version record and CIP data provided by publisher. |
| Issued in other form | Print version: Stewart, David, 1948- Marketing pathfinder Chichester, West Sussex, United Kingdom : Wiley, 2014 9781119961765 |
| Genre/form | Electronic books. |
| LCCN | 2014022697 |
| ISBN | 9781118758762 (pdf) |
| ISBN | 9781118758915 (epub) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |