Tools

LEADER 02415cam a2200529 i 4500

001 ssj0001288973;

003 WaSeSS;

005 20190612080911.0;

006 m d ;

007 cr n ;

008 140620s2014 enk sb 001 0 eng d;

010 a| 2014024502;

020 a| 9781118935774 (epub);

020 a| 9781118935767 (pdf);

020 z| 9781118935620 (hardback);

035 a| (WaSeSS)ssj0001288973;

042 a| pcc;

049 a| EREEa| NEHH;

050 00 a| HF5415.2;

082 00 a| 658.8/32| 23;

084 a| BUS0430602| bisacsh;

100 1 a| Poynter, Ray.=| ^A1283093;

245 14 a| The handbook of mobile market researchh| [electronic resource] :b| tools and techniques for market researchers /c| Ray Poynter, Navin Williams, Sue York.;

260 a| Chichester, West Sussex, United Kingdom :b| John Wiley and Sons, Ltd.,c| 2014.;

300 a| 1 online resource.;

504 a| Includes bibliographical references and index.;

506 a| Available only to authorized users.;

538 a| Mode of access: World Wide Web;

588 a| Description based on print version record and CIP data provided by publisher.;

650 0 a| Marketing research.=| ^A17167;

650 0 a| Mobile commerce.=| ^A531616;

650 0 a| Mobile communication systems.=| ^A61436;

650 7 a| BUSINESS & ECONOMICS / Marketing / Research.2| bisacsh;

655 0 a| Electronic books.=| ^A491897;

700 1 a| Williams, Navin,d| 1972-=| ^A1283692;

700 1 a| York, Sue,d| 1968-=| ^A1283693;

776 08 i| Print version:a| Poynter, Ray.t| Handbook of mobile market researchd| Chichester, West Sussex, United Kingdom : John Wiley and Sons, Inc., 2014z| 9781118935620w| (DLC) 2014022436;

856 40 z| Full text available from Ebook Central - Academic Completeu| https://ebookcentral.proquest.com/lib/eastcarolina/detail.action?docID=1762078;

949 a| CLICK ON WEB ADDRESSw| ASISh| JOYNER188;

949 a| CLICK ON WEB ADDRESSw| ASISh| HSL77;

949 a| CLICK ON WEB ADDRESSw| ASISh| JMUSIC60;

596 a| 1 3 4;

998 a| 4376564;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 4376564-1001l| JNETm| JOYNERr| Ys| Yt| JNESSBKu| 3/4/2016x| EBOOKz| JERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 4376564-2001l| HSLELECm| HSLr| Ys| Yt| HEBKu| 3/4/2016x| EBOOKz| HERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 4376564-3001l| MNETm| JMUSICr| Ys| Yt| MNESSBKu| 3/4/2016x| EBOOKz| JERESOURCE;

The handbook of mobile market research tools and techniques for market researchers / Ray Poynter, Navin Williams, Sue York.

Author/creator	Poynter, Ray
Other author	Williams, Navin, 1972-
Other author	York, Sue, 1968-
Format	Electronic
Publication Info	Chichester, West Sussex, United Kingdom : John Wiley and Sons, Ltd., 2014.
Description	1 online resource.
Supplemental Content	Full text available from Ebook Central - Academic Complete
Subjects	Marketing research. Mobile commerce. Mobile communication systems.

Bibliography note	Includes bibliographical references and index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Source of description	Description based on print version record and CIP data provided by publisher.
Issued in other form	Print version: Poynter, Ray. Handbook of mobile market research Chichester, West Sussex, United Kingdom : John Wiley and Sons, Inc., 2014 9781118935620
Genre/form	Electronic books.
LCCN	2014024502
ISBN	9781118935774 (epub)
ISBN	9781118935767 (pdf)

Availability

Library	Location	Call Number	Status	Item Actions
	Electronic Resources	Access Content Online	✔ Available

The handbook of mobile market research tools and techniques for market researchers / Ray Poynter, Navin Williams, Sue York.

Click here for more information about this title

Availability