ECU Libraries Catalog

Developing business strategies / David A. Aaker.

Author/creator Aaker, David A.
Format Book and Print
Edition3rd ed.
Publication InfoNew York : Wiley, ©1992.
Descriptionxvi, 394 pages : illustrations ; 24 cm.
Series Wiley series on marketing management
Wiley series on marketing management. ^A296715
General noteIncludes bibliographical references and index.
LCCN 91026262
ISBN0471557226 (cloth : alk. paper) :

Available Items

Library Location Call Number Status Item Actions
Joyner General Stacks HD30.28 .A23 1992 ✔ Available Place Hold