Millennials with kids : marketing to this powerful and surprisingly different generation of parents / Jeff Fromm and Marissa Vidler.

Author/creator Fromm, Jeff
Other author Vidler, Marissa.
Format Book
PublicationNew York, NY : AMACOM, American Management Association, [2015]
Descriptionxiv, 224 pages ; 24 cm
Subjects
Young adult consumers--Attitudes.
Target marketing.
Parents.
Generation Y.

Contents Who are they now? -- Welcome to the ization nation -- Fifty shades of your brand -- The power of energy -- The middle of the road could be the end -- Spotlight on millennial dads.
Abstract While everyone was bemoaning their alleged laziness and self-absorption, the Millennial generation quietly grew up. Pragmatic, diverse, and digitally native, this massive cohort of 80 million are now entering their prime consumer years, having children of their own, and shifting priorities as they move solidly into adulthood. Millennials with Kids changes how we think about this new generation of parents and uncovers profound insights for marketers and brand strategists seeking to earn their loyalty. Building on the highly acclaimed Marketing to Millennials, this book captures data from a new large-scale generational study and reveals how to: Enlist Millennial parents as co-creators of brands and products; promote purpose beyond the bottom line; cultivate shareability; democratize customer experience; integrate technology; develop content-driven campaigns that speak to Millennials. A gold mine of demographic profiles, interviews, and examples of brand successes and failures, this book helps marketers rethink the typical American household - and connect with these critical consumers in the complex participation economy.
Bibliography noteIncludes bibliographical references (pages 203-210) and index.
LCCN 2015009454
ISBN9780814436585 (hardcover : alk. paper)
ISBN0814436587 (hardcover : alk. paper)

Availability

Library Location Call Number Status Item Actions
Joyner General Stacks HF5415.332 .Y66 F763 2015 ✔ Available Place Hold