Sold on language how advertisers talk to you and what this says about you / Julie Sedivy, Greg Carlson.
| Author/creator | Sedivy, Julie |
| Other author | Carlson, Greg N., 1948- |
| Format | Electronic |
| Publication Info | Chichester, West Sussex ; Malden, MA : Wiley-Blackwell, |
| Description | xii, 317 pages : illustrations, maps ; 23 cm |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Supplemental Content | Full text available from Ebook Central - Public Library Complete |
| Subjects |
| Contents | The power of choice -- The unconscious consumer -- The attentional arms race -- We know what you're thinking -- Why ads don't say what they mean (or mean what they say) -- Acting out -- Divide and conquer -- The politics of choice. |
| Abstract | Sold on language examines how the competitive marketplace shapes the ways in which commercial and political advertisers speak to us.: Authored by a team of highly respected language scientists; Written in an informal style with many examples drawn from popular culture; Communicates ideas and research findings about language and the mind, revealing the mental processes behind the daily interactions we all have with contemporary advertising; Brings together insights from fields as varied as linguistics, philosophy, social psychology, behavioral economics, and political science. |
| Bibliography note | Includes bibliographical references (pages 291-305) and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2010035847 |
| ISBN | 9780470683095 (pbk.) |
| ISBN | 0470683090 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | ✔ Available |