Software product management and pricing key success factors for software organizations / Hans-Bernd Kittlaus, Peter N. Clough.
| Author/creator | Kittlaus, Hans-Bernd |
| Other author | Clough, Peter N. |
| Format | Electronic |
| Publication Info | Berlin : Springer, |
| Description | ix, 231 p. : ill. ; 25 cm. |
| Supplemental Content | Full text available from Springer Nature - Springer Computer Science eBooks 2009 English International |
| Supplemental Content | Full text available from Springer Books |
| Subjects |
| Contents | Responsibility for economic success (profitability across the life cycle).- Definition of the total market and the target market (e.g. national vs. international).- Scope and Positioning.- Definition of the packaging (product family vs. single product, name etc.).- Controlling of Marketing.- Definition and Controlling of the sales channels.- License models.- Value vs. Cost Pricing, Strategic vs. tactical pricing.- Client for Development.- Requirements Management.- Definition and coordination of the support structure.- Competitive advantages and how to defend them. |
| Bibliography note | Includes bibliographical references (p. 223-226) and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2008939365 |
| ISBN | 9783540769866 |
| Publisher number | 12196166 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | ✔ Available |