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010 a| 2008011082;

020 a| 9780816653331 (pb : alk. paper);

020 a| 081665333X (pb : alk. paper);

035 a| (WaSeSS)ssj0000272526;

043 a| n-us---;

049 a| EREEa| NEHH;

050 00 a| JK2281b| .B62 2008;

082 00 a| 324.709732| 22;

100 1 a| Blodgett, Jeff,d| 1961-?| UNAUTHORIZED;

245 10 a| Winning your election the Wellstone wayh| [electronic resource] :b| a comprehensive guide for candidates and campaign workers /c| Jeff Blodgett and Bill Lofy ; with Ben Goldfarb, Erik Peterson, and Sujata Tejwani.;

260 a| Minneapolis :b| University of Minnesota Press,;

300 a| x, 289 p. :b| ill. ;c| 26 cm.;

500 a| Includes index.;

505 00 t| About this book /r| Jeff Blodgett --g| 1.t| Running to win : qualities of good candidates and managers --g| 2.t| Writing a campaign plan and laying out a path to victory --g| 3.t| Creating a message and delivering it to your audience --g| 4.t| Identifying your base, swing voters, and opponents through voter targeting --g| 5.t| How to build your base and use it for direct voter contact --g| 6.t| Using direct mail to reinforce your message and target specific voters --g| 7.t| Reaching voters through paid advertising --g| 8.t| Working with reporters and communicating your message through earned media --g| 9.t| Raising money and knowing how to spend it --g| 10.t| Getting to know your candidate and understanding your opponent --g| 11.t| Maximizing the candidate's time with smart scheduling --g| 12.t| Getting the most out of technology --g| 13. Thet| campaign manager : what it takes to run a successful race --g| 14.t| Turning out our voters : getting out the vote --g| 15.t| You won. Now what? --t| Acknowledgments --t| Index.;

506 a| Available only to authorized users.;

538 a| Mode of access: World Wide Web;

600 10 a| Wellstone, Paul David.=| ^A95468;

650 0 a| Political campaignsz| United States.=| ^A36441;

650 0 a| Campaign managementz| United States.=| ^A81216;

655 0 a| Electronic books.=| ^A491897;

700 1 a| Lofy, Bill.=| ^A606032;

856 40 z| Full text available from Ebook Central - Academic Completeu| https://ebookcentral.proquest.com/lib/eastcarolina/detail.action?docID=433169;

947 a| (OCoLC)ocn213599988;

949 a| CLICK ON WEB ADDRESSw| ASISh| JOYNER188;

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998 a| 4331598;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 4331598-1001l| JNETm| JOYNERr| Ys| Yt| JNESSBKu| 1/4/2016x| EBOOKz| JERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 4331598-2001l| HSLELECm| HSLr| Ys| Yt| HEBKu| 1/4/2016x| EBOOKz| HERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 4331598-3001l| MNETm| JMUSICr| Ys| Yt| MNESSBKu| 1/4/2016x| EBOOKz| JERESOURCE;

Winning your election the Wellstone way a comprehensive guide for candidates and campaign workers / Jeff Blodgett and Bill Lofy ; with Ben Goldfarb, Erik Peterson, and Sujata Tejwani.

Author/creator	Blodgett, Jeff, 1961-
Other author	Lofy, Bill.
Format	Electronic
Publication Info	Minneapolis : University of Minnesota Press,
Description	x, 289 p. : ill. ; 26 cm.
Supplemental Content	Full text available from Ebook Central - Academic Complete
Subjects	Wellstone, Paul David. Political campaigns--United States. Campaign management--United States.

Contents	About this book / Jeff Blodgett -- 1. Running to win : qualities of good candidates and managers -- 2. Writing a campaign plan and laying out a path to victory -- 3. Creating a message and delivering it to your audience -- 4. Identifying your base, swing voters, and opponents through voter targeting -- 5. How to build your base and use it for direct voter contact -- 6. Using direct mail to reinforce your message and target specific voters -- 7. Reaching voters through paid advertising -- 8. Working with reporters and communicating your message through earned media -- 9. Raising money and knowing how to spend it -- 10. Getting to know your candidate and understanding your opponent -- 11. Maximizing the candidate's time with smart scheduling -- 12. Getting the most out of technology -- 13. The campaign manager : what it takes to run a successful race -- 14. Turning out our voters : getting out the vote -- 15. You won. Now what? -- Acknowledgments -- Index.
General note	Includes index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2008011082
ISBN	9780816653331 (pb : alk. paper)
ISBN	081665333X (pb : alk. paper)

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Winning your election the Wellstone way a comprehensive guide for candidates and campaign workers / Jeff Blodgett and Bill Lofy ; with Ben Goldfarb, Erik Peterson, and Sujata Tejwani.

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