Winning Behavior What the Smartest, Most Successful Companies Do Differently
| Author/creator | Bacon, Terry R. Author |
| Other author | Pugh, David G. (David George), 1944- Author |
| Format | Electronic |
| Publication Info | New York : Amacom |
| Description | 368 p. ill 09.250 x 06.130 in. |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Supplemental Content | Full text available from Ebook Central - Public Library Complete |
| Supplemental Content | Full text available from eBooks on EBSCOhost |
| Subjects |
| Summary | Annotation Winning Behavior gives companies a new way to increase business: by "outbehaving" rivals so that customers see a positive behavioral difference at every customer touchpoint-from product development and branding to bids and proposals, service, and much more. It is this company-wide Behavioral Differentiation that breeds lasting customer loyalty by allowing any company to distinguish itself from competitors in a tough, crowded market.Winning Behavior will prove to be a landmark book in the literature on customer service and customer relationship management: there has never been a book on Behavioral Differentiation before, but readers will see its potential in the results of the blue-ribbon organizations that practice it.Packed with eye-opening case histories and examples:Ritz-CarltonHarley-DavidsonEnterprise Rent-a-CarWal-MartFeatures exclusive interviews with high-profile executives including:George Zimmer (Men's Wearhouse)Hans-Olof Olssen (Volvo)Piers Marmion (Heidrick & Struggles) and others |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2003009902 |
| ISBN | 9780814471630 |
| ISBN | 0814471633 (Trade Cloth) Out of Print |
| Standard identifier# | 9780814471630 |
| Stock number | 00001432 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | ✔ Available |