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010 a| 2011011230;

020 a| 9780465025787 (pbk. : alk. paper);

020 a| 0465025781 (pbk. : alk. paper);

020 a| 9780465025848 (e-book : alk. paper);

020 a| 0465025846 (e-book : alk. paper);

035 a| (WaSeSS)ssj0000542672;

042 a| pcc;

049 a| EREEa| NEHH;

050 00 a| HF5415.153b| .C65 2011;

082 00 a| 658.5/752| 22;

100 1 a| Cooper, Robert G.q| (Robert Gravlin),d| 1943-=| ^A416196;

245 10 a| Winning at new productsh| [electronic resource] :b| creating value through innovation /c| Robert G. Cooper.;

250 a| 4th ed.;

260 a| New York :b| Basic Books,;

300 a| xv, 391 p. :b| ill. ;c| 24 cm.;

504 a| Includes bibliographical references and index.;

506 a| Available only to authorized users.;

520 a| "For more than two decades, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success."--P. [4] of cover.;

538 a| Mode of access: World Wide Web;

650 0 a| New products.=| ^A17216;

655 0 a| Electronic books.=| ^A491897;

856 40 z| Full text available from Ebook Central - Academic Completeu| https://ebookcentral.proquest.com/lib/eastcarolina/detail.action?docID=794429;

947 a| (OCoLC)ocn687675731;

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999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 4331494-1001l| JNETm| JOYNERr| Ys| Yt| JNESSBKu| 1/4/2016x| EBOOKz| JERESOURCE;

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999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 4331494-3001l| MNETm| JMUSICr| Ys| Yt| MNESSBKu| 1/4/2016x| EBOOKz| JERESOURCE;

Winning at new products creating value through innovation / Robert G. Cooper.

Author/creator	Cooper, Robert G., 1943-
Format	Electronic
Edition	4th ed.
Publication Info	New York : Basic Books,
Description	xv, 391 p. : ill. ; 24 cm.
Supplemental Content	Full text available from Ebook Central - Academic Complete
Subjects	New products.

Abstract	"For more than two decades, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success."--P. [4] of cover.
Bibliography note	Includes bibliographical references and index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2011011230
ISBN	9780465025787 (pbk. : alk. paper)
ISBN	0465025781 (pbk. : alk. paper)
ISBN	9780465025848 (e-book : alk. paper)
ISBN	0465025846 (e-book : alk. paper)

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Library	Location	Call Number	Status	Item Actions
	Electronic Resources	Access Content Online	✔ Available

Winning at new products creating value through innovation / Robert G. Cooper.

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