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LEADER 01220cam a2200337 a 4500

001 ocm23973518;

005 20141212091934.0;

008 910529s1991 maua b 001 0 eng ;

010 a| 91020127;

020 a| 0201567695 :c| $19.95 (Canada $25.95);

035 a| (Sirsi) o23973518;

035 a| (OCoLC)23973518;

040 a| DLCc| DLCd| EREd| UtOrBLW;

049 a| EREE;

050 00 a| HF5415b| .M2616 1991;

082 00 a| 658.8/122| 20;

100 1 a| McKenna, Regis.=| ^A191094;

245 10 a| Relationship marketing :b| successful strategies for the age of the customer /c| Regis McKenna.;

300 a| xiii, 242 pages :b| illustrations ;c| 24 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references (p. 228-230) and index.;

650 0 a| Marketing.=| ^A16179;

650 0 a| Customer services.=| ^A364728;

650 0 a| High technologyx| Marketing.=| ^A166869;

919 a| BOOK;

596 a| 1;

998 a| 432781;

999 a| HF5415.M2616 1991w| LCc| 1i| 30372006060518d| 5/6/2009e| 2/19/1996f| 3/27/2009g| 1l| JGESm| JOYNERn| 4r| Ys| Yt| JGESBKu| 2/21/1992x| BOOKz| JSTACKSo| .STAFF. 0;

Relationship marketing : successful strategies for the age of the customer / Regis McKenna.

Author/creator	McKenna, Regis
Format	Book
Publication Info	Reading, Mass. : Addison-Wesley Pub. Co., ©1991.
Description	xiii, 242 pages : illustrations ; 24 cm
Subjects	Marketing. Customer services. High technology--Marketing.

Bibliography note	Includes bibliographical references (p. 228-230) and index.
LCCN	91020127
ISBN	0201567695 :

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF5415.M2616 1991	✔ Available	Place Hold

Relationship marketing : successful strategies for the age of the customer / Regis McKenna.

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