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010 a| 2012050111;

020 a| 9780814432518 (alk. paper);

020 a| 0814432514 (alk. paper);

020 z| 9780814432525q| ebook;

035 a| (WaSeSS)ssj0000822690;

042 a| pcc;

049 a| EREEa| NEHH;

050 00 a| HF5548.32b| .V45 2013;

082 00 a| 658.8/722| 23;

100 1 a| Veloso, Maria.=| ^A874611;

245 10 a| Web copy that sellsh| [electronic resource] :b| the revolutionary formula for creating killer copy that grabs their attention and compels them to buy /c| Maria Veloso.;

250 a| Third Edition;

260 a| New York :b| American Management Association,c| [2013];

300 a| xxxiv, 284 pages :b| illustrations ;c| 25 cm;

504 a| Includes bibliographical references and index.;

505 0 a| Foreword -- Acknowledgment -- Introduction to third edition -- Getting started : the dynamics of web selling -- A simple blueprint for writing killer web copy -- Crafting your copy -- E-mail marketing : the internet?s killer application -- Using psychology to motivate prospects to become purchasers -- The art of changing your prospects' minds -- Increasing sales through the use of involvement devices -- Online marketing communications : it's what you do after people visit your website that counts -- Web copywriting in the age of web 3.0 and beyond -- Last but not least: tying it all together -- The lucrative business of web copywriting -- Books and courses -- Resources for creating online marketing videos -- Resources for creating infographics -- Index.;

506 a| Available only to authorized users.;

538 a| Mode of access: World Wide Web;

650 0 a| Electronic commerce.=| ^A381307;

650 0 a| Web sitesx| Design.=| ^A392784;

650 0 a| Internet marketing.=| ^A381306;

650 0 a| Internet advertising.=| ^A415879;

655 0 a| Electronic books.=| ^A491897;

856 40 z| Full text available from Ebook Central - Public Library Completeu| https://ebookcentral.proquest.com/lib/eastcarolina/detail.action?docID=1128242;

949 a| CLICK ON WEB ADDRESSw| ASISh| JOYNER188;

949 a| CLICK ON WEB ADDRESSw| ASISh| HSL77;

949 a| CLICK ON WEB ADDRESSw| ASISh| JMUSIC60;

596 a| 1 3 4;

998 a| 4325810;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 4325810-1001l| JNETm| JOYNERr| Ys| Yt| JNESSBKu| 1/4/2016x| EBOOKz| JERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 4325810-2001l| HSLELECm| HSLr| Ys| Yt| HEBKu| 1/4/2016x| EBOOKz| HERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 4325810-3001l| MNETm| JMUSICr| Ys| Yt| MNESSBKu| 1/4/2016x| EBOOKz| JERESOURCE;

Web copy that sells the revolutionary formula for creating killer copy that grabs their attention and compels them to buy / Maria Veloso.

Author/creator	Veloso, Maria
Format	Electronic
Edition	Third Edition
Publication Info	New York : American Management Association, [2013]
Description	xxxiv, 284 pages : illustrations ; 25 cm
Supplemental Content	Full text available from Ebook Central - Public Library Complete
Subjects	Electronic commerce. Web sites--Design. Internet marketing. Internet advertising.

Contents	Foreword -- Acknowledgment -- Introduction to third edition -- Getting started : the dynamics of web selling -- A simple blueprint for writing killer web copy -- Crafting your copy -- E-mail marketing : the internet?s killer application -- Using psychology to motivate prospects to become purchasers -- The art of changing your prospects' minds -- Increasing sales through the use of involvement devices -- Online marketing communications : it's what you do after people visit your website that counts -- Web copywriting in the age of web 3.0 and beyond -- Last but not least: tying it all together -- The lucrative business of web copywriting -- Books and courses -- Resources for creating online marketing videos -- Resources for creating infographics -- Index.
Bibliography note	Includes bibliographical references and index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2012050111
ISBN	9780814432518 (alk. paper)
ISBN	0814432514 (alk. paper)
ISBN	ebook

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Web copy that sells the revolutionary formula for creating killer copy that grabs their attention and compels them to buy / Maria Veloso.

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