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010 a| 2008053550;

020 a| 9780765623959 (cloth : alk. paper);

020 a| 0765623951 (cloth : alk. paper);

035 a| (WaSeSS)ssj0000430641;

049 a| EREEa| NEHH;

050 00 a| HM753b| .V57 2009;

082 00 a| 306.32| 22;

245 00 a| Virtual social identity and consumer behaviorh| [electronic resource] /c| Natalie T. Wood and Michael R. Solomon, editors.;

260 a| Armonk, N.Y. :b| M.E. Sharpe :b| Society for Consumer Psychology,;

300 a| xv, 230 p. :b| ill. ;c| 24 cm.;

504 a| Includes bibliographical references and indexes.;

505 0 a| I, avatar : auto-netnographic research in virtual worlds / Robert V. Kozinets, Richard Kedzior -- For a better exploration of metaverses as consumer experiences / Leila El Kamel -- Interaction seeking in Second Life and implications for consumer behavior / Christian Hinsch, Peter H. Bloch -- I don't know you, but I trust you : a comparative study of consumer perceptions in real-life and virtual worlds / James E. Brown, Tracy L. Tuten -- Social interaction with virtual beings : the technology relationship interaction model and its agenda for research / Kathy Keeling ... [et al.] -- Personalized avatar : a new way to improve communication and e-service / David Crete ... [et al.] -- The sacred and the profane in online gaming : a netnographic inquiry of Chinese gamers / Jeff Wang, Xin Zhao, Gary J. Bamossy -- Finding Mii : virtual social identity and the young consumer / J. Alison Bryant, Anna Akerman -- Me, myself, and my avatar : the effects of avatars on SNW (social networking) users' attitudes toward a Website and its ad content / Youjeong Kim, S. Shyam Sundar -- Effects of ethnic identity and ethnic ambiguous agents on consumer response to Websites / Osei Appiah, Troy Elias -- Ethnic matching : an examination of ethnic morphing in advertising / Yuliya Lutchyn ... [et al.] -- Mirror, mirror on the Web : understanding thin-slice judgments of avatars / Melissa G. Bublitz, Craig C. Claybaugh, Laura A. Peracchio.;

506 a| Available only to authorized users.;

538 a| Mode of access: World Wide Web;

650 0 a| Group identity.=| ^A205590;

650 0 a| Consumer behavior.=| ^A231577;

650 0 a| Virtual reality.=| ^A301186;

655 0 a| Electronic books.=| ^A491897;

700 1 a| Wood, Natalie T.,d| 1970-?| UNAUTHORIZED;

700 1 a| Solomon, Michael R.=| ^A189072;

856 40 z| Full text available from Ebook Central - Academic Completeu| https://ebookcentral.proquest.com/lib/eastcarolina/detail.action?docID=1899931;

947 a| (OCoLC)ocn298324260;

949 a| CLICK ON WEB ADDRESSw| ASISh| JOYNER188;

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949 a| CLICK ON WEB ADDRESSw| ASISh| JMUSIC60;

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998 a| 4321368;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 4321368-1001l| JNETm| JOYNERr| Ys| Yt| JNESSBKu| 1/4/2016x| EBOOKz| JERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 4321368-2001l| HSLELECm| HSLr| Ys| Yt| HEBKu| 1/4/2016x| EBOOKz| HERESOURCE;

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Virtual social identity and consumer behavior / Natalie T. Wood and Michael R. Solomon, editors.

Other author	Wood, Natalie T., 1970-
Other author	Solomon, Michael R.
Format	Electronic
Publication Info	Armonk, N.Y. : M.E. Sharpe : Society for Consumer Psychology,
Description	xv, 230 p. : ill. ; 24 cm.
Supplemental Content	Full text available from Ebook Central - Academic Complete
Subjects	Group identity. Consumer behavior. Virtual reality.

Contents	I, avatar : auto-netnographic research in virtual worlds / Robert V. Kozinets, Richard Kedzior -- For a better exploration of metaverses as consumer experiences / Leila El Kamel -- Interaction seeking in Second Life and implications for consumer behavior / Christian Hinsch, Peter H. Bloch -- I don't know you, but I trust you : a comparative study of consumer perceptions in real-life and virtual worlds / James E. Brown, Tracy L. Tuten -- Social interaction with virtual beings : the technology relationship interaction model and its agenda for research / Kathy Keeling ... [et al.] -- Personalized avatar : a new way to improve communication and e-service / David Crete ... [et al.] -- The sacred and the profane in online gaming : a netnographic inquiry of Chinese gamers / Jeff Wang, Xin Zhao, Gary J. Bamossy -- Finding Mii : virtual social identity and the young consumer / J. Alison Bryant, Anna Akerman -- Me, myself, and my avatar : the effects of avatars on SNW (social networking) users' attitudes toward a Website and its ad content / Youjeong Kim, S. Shyam Sundar -- Effects of ethnic identity and ethnic ambiguous agents on consumer response to Websites / Osei Appiah, Troy Elias -- Ethnic matching : an examination of ethnic morphing in advertising / Yuliya Lutchyn ... [et al.] -- Mirror, mirror on the Web : understanding thin-slice judgments of avatars / Melissa G. Bublitz, Craig C. Claybaugh, Laura A. Peracchio.
Bibliography note	Includes bibliographical references and indexes.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2008053550
ISBN	9780765623959 (cloth : alk. paper)
ISBN	0765623951 (cloth : alk. paper)

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Virtual social identity and consumer behavior / Natalie T. Wood and Michael R. Solomon, editors.

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