Trust and power consumers, the modern corporation, and the making of the United States automobile market

Trust and power : consumers, the modern corporation, and the making of the United States automobile market / Sally H. Clarke.

Author/creator	Clarke, Sally H.
Other author/creator	American Council of Learned Societies.
Format	Electronic and Book
Publication Info	Cambridge ; New York : Cambridge University Press,
Description	xviii, 296 p. : ill. ; 24 cm.
Supplemental Content	Full text available from ACLS Humanities E-Book
Subject(s)	Automobile industry and trade--United States --History.

Contents	Introduction -- Risks of innovation, risks of injury -- New firms and the problem of social costs -- Corporate strategies and consumers' loyalty -- Engineering a mass product -- A machine age aesthetic -- The franchised car dealer and consumers' marketing dilemma -- Automobiles and institutional change -- Conclusion -- Appendix : automobile dealer agreements and sales manager contracts, 1900-1914.
Bibliography note	Includes bibliographical references and index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2006018742
ISBN	0521868785 (hardback)
ISBN	9780521868785 (hardback)

Library	Location	Call Number	Status	Item Actions
	Electronic Resources	Access Content Online	✔ Available