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005 20141212091603.0;

008 911017s1992 maua b 001 0 eng ;

010 a| 91041043;

020 a| 0262041308 (hc);

020 a| 0262540657 (pbk.) :c| $14.95;

035 a| (Sirsi) o24700595;

035 a| (OCoLC)24700595;

040 a| DLCc| DLCd| EREd| UtOrBLW;

043 a| n-us---;

049 a| EREE;

050 00 a| JF2112.A4b| D53 1992;

082 00 a| 659.1/93209732| 20;

092 a| 659.1b| D54s;

100 1 a| Diamond, Edwin.=| ^A74884;

245 14 a| The spot :b| the rise of political advertising on television /c| Edwin Diamond and Stephen Bates.;

250 a| 3rd ed.;

300 a| xiv, 418 pages :b| illustrations ;c| 23 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references (p. [399]-408) and index.;

650 0 a| Advertising, Politicalz| United States.=| ^A185915;

650 0 a| Television advertisingz| United States.=| ^A25058;

700 1 a| Bates, Stephen,d| 1958-=| ^A186171;

919 a| BOOK;

590 a| Little-319673--305131019709$;

596 a| 1 2;

998 a| 429713;

999 a| JF2112.A4 D53 1992w| LCc| 1i| 30372006516873d| 4/29/2009e| 7/15/2002f| 7/30/2008g| 1l| JGESm| JOYNERn| 3r| Ys| Yt| JGESBKu| 8/28/1992x| BOOKz| JSTACKSo| .STAFF. 0;

The spot : the rise of political advertising on television / Edwin Diamond and Stephen Bates.

Author/creator	Diamond, Edwin
Other author	Bates, Stephen, 1958-
Format	Book
Edition	3rd ed.
Publication Info	Cambridge, Mass. : MIT Press, ©1992.
Description	xiv, 418 pages : illustrations ; 23 cm
Subjects	Advertising, Political--United States. Television advertising--United States.

Local note	Little-319673--305131019709$
Bibliography note	Includes bibliographical references (p. [399]-408) and index.
LCCN	91041043
ISBN	0262041308 (hc)
ISBN	0262540657 (pbk.) :

Availability

Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	JF2112.A4 D53 1992	✔ Available	Place Hold

The spot : the rise of political advertising on television / Edwin Diamond and Stephen Bates.

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