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010 a| 2013956871;

015 a| GBB3B02052| bnb;

016 7 a| 0165586092| Uk;

020 a| 9781118823286 (hbk.);

020 a| 1118823281 (hbk.);

035 a| (WaSeSS)ssj0001168790;

042 a| lccopycat;

049 a| EREEa| NEHH;

050 00 a| HF5823b| .L434 2014;

082 04 a| 659.12| 23;

100 1 a| Legorburu, Gaston.?| UNAUTHORIZED;

245 10 a| Storyscapingh| [electronic resource] :b| stop creating ads, start creating worlds /c| Gaston Legorburu & Darren McColl.;

260 a| Hoboken :b| John Wiley & Sons,c| [2014];

300 a| xi, 244 pages :b| illustrations ;c| 22 cm.;

504 a| Includes bibliographical references (pages 232-239) and index.;

505 0 a| Great storytelling alone won't save your business. Form the campfire: making sense of the world through story -- Your first kiss: harnessing the power of experience -- Brave new worlds: moving from storytelling to storyscaping -- Storyscaping immersive experiences for powerful brand and consumer connections. The storyscaping model: deciphering the code to creating worlds -- Power of why: unlocking your organization's purpose for increased brand value -- Walk the walk: driving the authentic brand behaviors that fuel business growth -- Insight to desire: understanding the values and aspirations of the consumer -- In their shoes: using ethnography to understand consumer engagement and buying insights -- The organizing idea: inspiring experiences that change behavior and drive transactions -- Meet your storyscape: when your organizing idea and the experience space soulfully meet -- Worlds that sell: Constructing a storyscape that is sensing and adaptive -- Shock your culture: creating an environment that is conducive to great storyscaping.;

506 a| Available only to authorized users.;

520 a| "Offers a powerful new approach to advertising and marketing in the digital age that uses stories as the foundation for designing emotional and transactional experiences for customers, both online and offline."--book jacket.;

538 a| Mode of access: World Wide Web;

650 0 a| Advertising.=| ^A4605;

650 0 a| Storytelling.=| ^A17749;

650 0 a| Branding (Marketing)=| ^A755863;

655 0 a| Electronic books.=| ^A491897;

700 1 a| McColl, Darren.?| UNAUTHORIZED;

856 40 z| Full text available from Ebook Central - Academic Completeu| https://ebookcentral.proquest.com/lib/eastcarolina/detail.action?docID=1598008;

947 a| (OCoLC)ocn864788726;

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Storyscaping stop creating ads, start creating worlds / Gaston Legorburu & Darren McColl.

Author/creator	Legorburu, Gaston
Other author	McColl, Darren.
Format	Electronic
Publication Info	Hoboken : John Wiley & Sons, [2014]
Description	xi, 244 pages : illustrations ; 22 cm.
Supplemental Content	Full text available from Ebook Central - Academic Complete
Subjects	Advertising. Storytelling. Branding (Marketing)

Contents	Great storytelling alone won't save your business. Form the campfire: making sense of the world through story -- Your first kiss: harnessing the power of experience -- Brave new worlds: moving from storytelling to storyscaping -- Storyscaping immersive experiences for powerful brand and consumer connections. The storyscaping model: deciphering the code to creating worlds -- Power of why: unlocking your organization's purpose for increased brand value -- Walk the walk: driving the authentic brand behaviors that fuel business growth -- Insight to desire: understanding the values and aspirations of the consumer -- In their shoes: using ethnography to understand consumer engagement and buying insights -- The organizing idea: inspiring experiences that change behavior and drive transactions -- Meet your storyscape: when your organizing idea and the experience space soulfully meet -- Worlds that sell: Constructing a storyscape that is sensing and adaptive -- Shock your culture: creating an environment that is conducive to great storyscaping.
Abstract	"Offers a powerful new approach to advertising and marketing in the digital age that uses stories as the foundation for designing emotional and transactional experiences for customers, both online and offline."--book jacket.
Bibliography note	Includes bibliographical references (pages 232-239) and index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2013956871
ISBN	9781118823286 (hbk.)
ISBN	1118823281 (hbk.)

Availability

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	Electronic Resources	Access Content Online	✔ Available

Storyscaping stop creating ads, start creating worlds / Gaston Legorburu & Darren McColl.

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